So She Slays is a place to feel comfortable talking about issues that are a part of your everyday life. From beauty, style, wellness, and life. We keep things as real as possible.


Crowd Surf: Two Women On Digitally Marketing & Managing Some of Music's Biggest Names

“You can turn something that you are passionate about into a career.”


Ever dream about working with music’s biggest names, traveling, meeting, creating, and living out your once fangirl dreams?

Well that’s exactly what Cassie Petrey and Jade Driver of Crowd Surf are doing. To say that these two badass women are slaying the game when it comes to digitally marketing and managing some of music’s biggest names is a huge understatement. With clients such as Andy Grammer, Alabama, Becky G, and wait for it, the Backstreet Boys, these woman are true trailblazers. Both being recognized as Digital Power Players in 2018 by Billboard and Cassie, listed on Forbes & Billboard 30 Under 30 as well as included by Variety in the Hollywood’s New Leaders in Digital list in 2017. These women have even being featured panelist in entertainment and business conferences including SXSW.


Rule #1: Success Slayers Don’t Play Victim

The number one rule for success is to always show up as the warrior, not the victim. That means ditching the mindset that life is happening to you, not for you. That means being fearless in the face of any and all circumstances EVEN when you cannot see the end results. If you can reframe your mindset to the idea that all will work out in your favor, regardless, then you can reframe your energy to embrace all that is going right instead of focusing on all that is going wrong.

Easier said than done? Yes. But, the more you draw attention to this practice, the more it will become habitual. Your mind, just like any other muscle in your body, needs to be exercised in order to get stronger. So, let’s start building it today!